Nothing but Upside

Looking to unlock profit
and keep doing
what you love?

We do the unlocking. You keep doing more of the work that made you start in the first place.

01. The problem

You built something
that works.

Then growing it became a second job. Acquisition, marketing, positioning, pricing, the systems. All of it pulling you away from the part you are actually brilliant at.

Most owners solve this by hiring. That bill arrives whether it works or not.

02. What we do

We do not advise.
We run it.

Three things, installed and operated by us, in your business.

Systems

Square becomes the backbone. Payments, invoicing, bookings, customer records. Every sale and booking flows through a system we manage.

Automation

Our own software on top: chasing unpaid quotes, recovering no shows, winning back lapsed customers, generating reviews, finding prices left too low for years.

Customers

Local marketing, offers and funnels. The systems capture the value. This is the part that creates it.

Trades, clinics, studios, salons, retail, hospitality. Anywhere a payment is taken.

03. The usual price

If you hired this team
for a year

Three specialists, three days a week, at £3,000 a day. Paid up front, every month, win or lose.

Hiring Upside costs nothing, and instead pays you. Nothing but upside.

04. The deal

We only get paid
if you get paid.

We agree your last twelve months of profit in writing before we start. That is the baseline, and we never touch it. We are paid only on what we add above it.

Work

Systems, automation and new customers. Installed and run by us, not recommended in a document.

Cost

£0. No retainer, no day rate, no invoice. Ad spend is yours and profit is measured after it, so we are pushed to spend well rather than spend big.

Share

A share of the gain only, starting at 10 percent and rising as the gain grows. Nothing is owed below 10 percent growth, so ordinary market drift never triggers a payment.

Ownership

Untouched. No shares change hands. You keep every pound of the profit you already made.

Risk

If the business does not grow, we earn nothing. That is the whole contract.

05. The ladder

The better it goes,
the more we share.

Our share rises only as your gain rises, and it is capped. You always keep at least half of every pound of growth, on top of everything you started with.

Straight line between the rungs. At +80% we take 42 percent of the gain, and never more than half.

06. How long it runs

Open ended
by design.

There is no fixed term and no lock in. We engage, pause and re-engage as the work requires, and either side can end the active relationship with notice.

Full rates

The ladder above applies for a period agreed with you, five years from commencement by default. It is negotiable per business.

After that

The share steps down to a flat 15 percent of the gain, and a licence fee begins for continued use of our automation.

If profit dips

We are measured against actual profit above your baseline. We share the downside too. We do not invoice a fiction.

If you sell

Whatever remains is capitalised on a formula agreed at signing, so a sale is never a fight.

Our software

Licensed to you, never given. It stays ours, and it keeps improving with every business we run it in.

07. Who does it

Three people
who have done it before.

Dori Shabat

Marketing. Serial entrepreneur. The story that sells.

Alex Walker

Sales and digital marketing. The pipeline that pays.

Phil Hauser

AI and digital transformation. The stack that scales.